Looking through the lense of sports merchandise, Mikko Simon brings international activation experience to the brands that he has worked with. As Vice President for Point 3 Basketball, Simon discusses the guerilla marketing efforts of attacking less of the traditional retail space dominated by Nike or UnderArmour, and instead focusing on local basketball tournaments. Simon discusses the avoidance of using paid influencers to push their brand, as well as how various parts of the world perceive merchandise value in the global marketplace. Twitter: @FinnMikko
