Vicky and Joe continue their hostage negotiation conversation! Although this episode covers step three, rapport building, Joe wonders if this series will ever end. This week, Vicky covers the differences between empathy and rapport, how to convey rapport into your marketing, and why it’s a good thing to piss people off! Tune in next week for step four, which covers influence!
Key Takeaways:
[3:55] Vicky and Joe carry on with their hostage negotiation theme. Will it ever end?
[4:15] This week Vicky focuses on step three, which is building rapport!
[4:20] Joe does a quick recap of the five stages to a successful hostage negotiation.
[6:10] What’s the actual definition of rapport?
[10:00] This is not about selling to people who don’t want your service. It’s about selling to people who are already interested.
[12:35] Have you ever noticed somebody having a dull personality online, but when you meet them in person, they’re completely different? The way you sound in person needs to match the way you sound online.
[17:00] The people you really piss off with your marketing will not be your clients, and that’s a good thing!
[20:25] What are some of Vicky’s top ways to create rapport?
[22:30] By the way, please review this podcast on iTunes! It does help.
Mentioned in This Episode:
Businessforsuperheroes.com/inner-circle
