EP65: Does the Brain Have a Buy Button? with Dr. Adriane Randolph, Co-Founder of nürltec and Executive Director of the KSU BrainLab

StartupU Podcast with Chris Michael Harris

EP65: Does the Brain Have a Buy Button? with Dr. Adriane Randolph, Co-Founder of nürltec and Executive Director of the KSU BrainLab

Released: Nov 4, 2016

Dr. Adriane Randolph, Co-Founder of nürltec and Executive Director of the KSU BrainLab, joins Entrepreneur Hour to discuss neuromarking, biometric tools and if there is indeed a "buy button" in our brains.

Today's Sponsor: Active Cam paign

Resources:

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The Art of The Start: By Guy Kawasaki

Mindset: The New Psychology of Success: By Carol Dweck

EP65: Does the Brain Have a Buy Button? with Dr. Adriane Randolph, Co-Founder of nürltec and Executive Director of the KSU BrainLab: Using Biometric Tools to Analyze How People Respond to Marketing and Advertising Campaigns

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