Bustle CEO Bryan Goldberg sees magazine publishers as hostage to high costs — all that car service costs and those gleaming office towers cost big money — and not a lot of competition advertisers looking to reach women. He aims to change that. Bustle is trying to appeal to the “everywoman” and skip falling into the trap of focusing only on urban lifestyles. “We want to be for women who love themselves but weren’t at the popular kids table at the cafeteria,” he said on the Digiday Podcast.
