The real estate industry requires agents to work hard at providing their service while going above and beyond to set themselves apart. With so much competition, what does it take to become the natural choice for potential clients, and how can you use content to achieve this? On this episode of Real Estate Uncensored, our guest Erik Brown talks about how he sets himself apart through ACE level marketing.
I look at our business as an assembly line from lead, to appointment, to meeting, to client, to closing and referral. The real gold is the in-between. -Erik Brown
Takeaways + Tactics
Real estate success is about taking advantage of the in-between phase in the selling process. It’s important to nurture relationships during that time.
People are going to start their research online. If you initiate the relationship there and add value, you’ll convert that relationship.
You won’t always find success in that first year and that’s okay, remember that production progresses with time.
On this episode we discussed:
Questions to ask when interviewing people who will be taking over your business The impact of internet leads on Erik Brown’s business Using BombBomb for emails and personalizing video emails How to use rejection to fuel you What works in Minnesota vs. what works in California ACE Level marketing
People have to like us, trust us and want to do business with us. The like comes first. -Erik Brown
There are some forms of content where it’s not about the end consumer actually consuming it, it’s about the experience of being hit in the face with it. -Matt Johnson
ACE level marketing is the blend of Authority, Celebrity and Expertise and it is the key to differentiating yourself from other agents. Erik chooses to publish a book because, unlike postcards or business cards, it’s something that gives the consumer real value and something they can always refer back to. The goal is constantly adding value so that they think of you when they want to have the conversation of selling.
Author and Realtor Erik is outside the box and comically questions authority, but just as important, he is a determined and efficient professional. His thought provoking and detailed analysis of the home buying and selling process has earned him speaking engagements across the country. Every year, he and his agents work with hundreds of home buyers and sellers to fulfill their dream. Go to http://erikrbrown.com/ for more information. Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.