Social Media Insights and Planning for 2017

What will the biggest social media shifts and changes be in 2017? How can agents leverage them to grow their businesses? On this episode we discuss social media planning for 2017, and answer questions from viewers.

Micro-content is your bait and it’s at the top of your marketing funnel. -Greg McDaniel

Takeaways + Tactics

If you’re doing active lead generation, social media is a great way to supplement that. It’s not going to replace the need to reach out to people and gain their trust. Platforms like Snapchat and Instagram are good for branding purposes and entertainment. You will still need a long form platform to show your expertise to people. For millennials 2017 will see an increase in the importance of ratings and user generated content. There will also be a decline in use, or a move towards specific platforms.

Social media is an important awareness building tool, but it’s not a substitute for picking up the phone and calling somebody. Use it to deepen the connection and the relationship that you have with people so they can become clients. Use Facebook and Youtube as platforms to showcase your knowledge and skills, and short form platforms for entertainment and brand building. Use them the right way and they will boost the impact of your long form content.