Former Krave Jerky CEO Jon Sebastiani returns for this weeks episode of Take A Knee. Adam opens the show talking to Jon about his new ready made and healthy soup business Zupa. Then Adam talks to Jon about the rapid success and eventual sale of Krave Jerky to Hershey. Adam talks about the misconception of a “hot breakfast” as a wholesome healthy meal, and how that applies to a changing food industry. Then they talk about Jon’s history coming from a wine family and how it led him to a life in business. They close the show talking about how people fear change, even though it often leads to something better.
