A former Wall Street Executive, Melissa Gonzalez is the founder of The Lion’Esque Group, a firm of pop up shop experts who have produced more than 100 retail experiences in New York City, Los Angeles, and the Hamptons. Some of her clients include major brands such as COTY/Marc Jacobs, Carbon38, Leesa, Raden, M.Gemi, Puma, Penguin Random House and Thrive Global. Melissa is also the author of the book, The Pop-Up Paraforigm: How Brands Can Build Human Connections in a Digital Age, where she reflects on her work. In 2015 she was awarded Innovator of the Year for pop-up retail experiences by Retail Touchpoints. And, in 2014, her work was honored with the CLIO Image Award for experiential engagement, and was a finalist for the New York Design Award for marketing and branded experiences. She has also been awarded the Wall Street Journal’s Donor of the Day, one of the top 20 Most Inspiring People in New York City, and one of the Top 100 Young CEO’s by Our Time’s White House Initiative.
“Be consistent but be patient because success doesn’t happen overnight no matter what people say. It’s a journey, it’s a relay, it’s not a sprint. You know and even if you seek growth really fast always take a moment to sit back and to make sure the way you continue to grow supports the foundation of why you got there in the first place and you are just really taking the time to be strategic and true to the goals of the business at its essence”...[Listen for More]
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