I hate to be the bearer of bad news, but this fear of sales, lack of marketing know how, and poor business skills is killing us.
We don’t have enough people in the industry hungry, and I mean hungry as though they are salivating to learn how to think and be CEO’s.
We need more CEOs.
CEOs have vision and vision is what’s going to be needed to change this world right now.
I’ve put together four huge shifts on thinking like a CEO. Do these and you’re going to be an unstoppable force to be reckoned with.
1) Embrace Sales
You can’t do your job if you’re not honest about what you’re doing.
Like it or not, sales is the name of the game. Our economy would stop without it. To think otherwise, is to deny the nature of success. The most influential people are all selling.
Start thinking like a CEO and train your brain to love and master the sales process, and you will come out on top in ANY industry.
As Grant Cardone says, “Sell or be sold- only options you got.”
2) Let go of the MLM hang-ups.
The mindset of the winner is that of a CEO.
A CEO goes in and studies the model, works the systems, develops a team, mentors their team, believes and knows their product, get outs and sells it!
I’ve seen more lives turned around in the fitness industry by the people who bolt MLMs onto their existing businesses than any other tool, outside the online visionary brand game. And then I would still coach them to have both an online brand and an MLM business working together.
3. Become the Marketer.
You need to become the MARKETER.
If you want to be a business owner, then you need to fall in love with the idea of marketing what your team does! Sure, go clock in 5-10 hours a week of being on the floor because it fills your cup- cool. But, the other 30-40 need to be you out there crafting and working on the story, the vision, the sales message, the marketing plan, the team. No marketing means no one knows about you. You’re the best-kept secret that went broke like millions of others who didn’t shift their education and time to studying marketing.
4) Build and Know Your Automated Systems
The biggest block to your income potential is you.
You need to have marketing systems for how you share your message, develop your content, grow your tribe, build your courses, and more.
You have to have productivity systems for how you get more done with less time, like working only on projects that you can do and outsourcing the rest.
CEOs don’t have the chance to mess up. It all rides on them. They are the leaders. They inspire. They kick it off and keep the engine going. You need to think like that.
Get past any hang-ups you have. Your competition isn’t sitting around thinking about if sales or MLM is right for them. They aren’t debating- “Should I set up systems or market?” They are doing it. If you hesitate for a minute in today’s fast markets, you’re done.
So don’t let your brain drag behind. Don’t let it hold you back. Don’t cripple your success.
The more you embrace your love of sales, marketing, systems and let go of silly hang ups the greater effect you have in this world. Go out there and serve. Like a CEO.
