Andrew interviews Ian Thacker, an elite sports and business coach, mentor and teacher. As the former director of ACE Cricket Coaching he has worked with many elite sports teams, independent schools and student athlete teams, applying sports strategies to leadership. They discuss the concept that character is the most important aspect of recruiting, training and mentoring. Andrew and Ian also discuss why simple, clear and concise communication is necessary for effective leadership and why the dictatorial leadership is a thing of the past. They conclude by looking at the importance of teamwork within marketing communities and the necessity of honest, caring feedback.