In this episode, I interview Dr. Shawn Van de Vyver, a practicing dentist, who has discovered the benefit of using funnels and email marketing to attract new patients.
In this episode, Shawn and I discuss email funnels as well as how you can use a combination of Facebook Ads and email sequences to build trust.
Shawn discusses how to create "lead magnets", or free PDF's, guides, and checklists to get people to opt-in to your email list so that you can continue to market to them about the specific topic that they opted in for.
For example, if they sign up for a free PDF on sleep apnea, you can continue to send them information and educational pieces on sleep apnea.
This keeps you top of mind so that people know that you can solve their problems.
