Few people in the technology space have had careers as interesting and successful as Robbie Bach. In 1988, Bach joined Microsoft, where be began a 22-year tenure there; first in Marketing, then in Management, and then in Leadership. In 1999 he became Chief Xbox Officer, leading the team from its startup phase to the launch of Xbox 360 and Xbox Live, changing the gaming industry. In 2015 Bach wrote his book “Xbox Revisited: A Game Plan for Corporate and Civic Renewal,” and joins us today to discuss his experience with Xbox, the lessons learned there, and his strategic framework that organizations and individuals can adopt to succeed.
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