René Lego, Video Content Marketing Strategist at SolarWinds, joins the Content Pros Podcast to discuss finding viral content gold by pushing the limits on the role of video in a modern B2B landscape.
Special thanks to our sponsors:
Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story
In This Episode
How believing in your idea enough to push back leads to viral marketing success Why producing impactful B2B content means marketing like a B2C How failing at video quickly and often ultimately leads to video prowess and content gold Why ingraining video into your corporate culture means turning its power inwards as much as outward
Resources
René Lego on Twitter: @ReneLego SolarWinds on Twitter, Facebook, Thwack, LinkedIn, Instagram, and YouTube ThwackCamp Email in Real Life A Conference Call in Real Life Stranger IT Teaser Stranger IT: Follow the Lights Stranger IT: Imposter Computer Stranger IT: The Upside Down
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