220: Joe De Sena on How to Begin Believing You Can

Joe De Sena - the founder and CEO of Spartan Race, the world's leading obstacle racing company.

Following several successful entrepreneurial adventures and a career on Wall Street, Joe moved his family to Pittsfield, Vermont to operate an organic farm, a bed and breakfast, and a general store for hikers. It was here his passion grew for ultramarathons, adventure races, and endurance events. His racing resume is the stuff of legend – over 50 ultra-events overall and 14 Ironman events in one year alone. It was in Vermont the idea for the Spartan Race was born. 

With more than 200 events in 30+ countries planned for 2017, Spartan Race has more than 1 million global participants offering open heats for all fitness levels and ages, as well as competitive and elite heats. The company has two popular NBC television series, making obstacle racing one of the fastest growing sports—and lifestyles— in the world.

Joe’s message of inspiration and personal transformation, combined with his status as a two-time New York Times Best Selling Author of “Spartan Up” and “Spartan Fit.”, makes him a popular keynote speaker and public figure. Joe currently lives in Tokyo, Japan with his wife Courtney and their four children. 

Click to tweet: .@SpartanRace is sharing his story to inspire you on Women Taking the Lead https://womentakingthelead.com/220 #inspiration

In the 1970s, Joe’s mother entered a health food store and met a yogi from India who changed her life. After that trip to the store, she began meditation, adopted a vegan diet and started teaching yoga. These new life changes made Joe’s mother an outcast and resulted in his parents getting a divorce. Joe learned to follow what he believed was right in his heart.

Both women and men need to believe in themselves more. Believing in yourself can allow you to push through when things seem stacked against you.

Joe is confident that women are definitely tougher than men, probably due to biological reasons. In his races, he has witnessed women with a higher tolerance for pain and an unwillingness to quit.

Women need to believe in themselves and stop talking about the things that are limiting them. Joe believes that you need to take control and make things happen. You may not get recognized for your hard work right away, but keep at it and you will.

Joe is currently writing a third book called Spartan X, which he hopes will help people 10X their lives. He is also working on expanding obstacle racing to 20 new countries, and even adding it to the Olympics.

“It could be worse.”

Website: https://spartan.com
Email: joe@spartan.com
Spartan Up Podcast: https://spartan.com/en/media/podcast/episodes
Twitter: https://twitter.com/SpartanRace

altMBA: Seth Godin’s altMBA workshop is an intensive leadership and management workshop designed for changemakers who have a fire in the belly. This is for people who are itching to level up and make a bigger impact. Find out more at: altmba.com/womentakingthelead

Zebralove Web Solutions: Your website tells a story about your business! At Zebralove Web Solutions, Milly and her team are going to make sure your website tells the story you want your customers to hear. Connect with Milly at zebralovewebsolutions.com to create the impression you want to make!

Private Facebook Community: Chat, share and collaborate with other women in the community!

Accomplished: How to Go from Dreaming to Doing: A simple, step by step system that gives you the foundation and structure to take your goals and make them happen.

The Accomplished Community: A community of entrepreneurial Type A women uniting to achieve their biggest goals with confidence, integrity and a sense of humor.

If you enjoyed this episode subscribe in iTunes, Stitcher Radio, Google Play Music or iHeart Radio and never miss out on inspiration and community!