On today’s show, we’re talking about the Facebook ads strategy that was used in a Kickstarter campaign that reached its goal of $150K in just 17 hours and went on to raise a total of $441K.
And joining me to share how he did it is Justin Richard from Convert Marketing, a Facebook ads agency in Santa Barbara, CA.
Justin is actually a student of mine and regular listener of The Art of Paid Traffic, and even though he comes from a background other than business, he’s a great example of someone who has effectively implemented the strategies and tools we talk about on this podcast.
He shares how he got started in the online marketing world (after a degree in film), and how it led to the campaign with Maluna Coolers where they smashed a Kickstarter goal of $150,000 and turned it into almost $450,000 – in just 17 hours.
As you’ll hear, Justin faced challenges and struggles in his first year of business, but this conversation with him really highlights why following the fundamentals can lead to success when it comes to your marketing.
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ADvantage Plus is a 12-month application-only group coaching program which includes the following:
Accountability, Community, Coaching
This group coaching program is all about accountability, community and coaching.
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Yet, it’s so often missing for so many online entrepreneurs.
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**The deadline for applications is June 30th, 2017!