Some see Google's ad-blocking plan as a pure goodness for those who want a better digital experience. Others see this as a long-term plan that keeps Google's monopoly in place. Discuss... In other news, Anheuser-Busch buys an online community and the craft brewing industry goes crazy. Rants and raves include authenticity and licensing revenue. This week's TOM example: McKinsey Quarterly.
This week's story links:
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Be Careful Celebrating Googles New Ad Blocker:Here’s What’s Really Going On https://theintercept.com/2017/06/05/be-careful-celebrating-googles-new-ad-blocker-heres-whats-really-going-on/ Craft Brewers Question Anheuser-Busch’s Foray Into Publishing http://www.bizjournals.com/portland/news/2017/06/07/craft-brewers-question-anheuser-buschs-foray-into.html http://bostinno.streetwise.co/2017/06/07/harpoon-responds-to-ab-inbev-acquisition-of-ratebeer-site/ SHOW SPONSOR - GOTOWEBINAR Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr187a RANTS AND RAVES http://adage.com/article/al-ries/a-words-jack-trout-positioning/309341/ http://contentmarketinginstitute.com/2017/06/brand-who-says-it-is/ THIS OLD MARKETING - MCKINSEY http://www.mckinsey.com/quarterly/about-the-quarterly