On today’s episode we’re talking about our unfiltered end of the year campaign checklists - the things we need to stop doing and things we should be doing instead. My guests to discuss are Scarlett Bauman, Director of Marketing at Air Force Enlisted Village, and Brock Warner, Senior Manager of Fundraising at War Child Canada. Listen in as they share what their end of the year planning looks like and give us great advice on campaign organizing.
Topics discussed this episode:
When and how to start end of the year planning Building content and planning stories Coordinating end of year plan scheduling Common campaign mistakes to avoidResources:
The Unforgettable Photograph by George Lange
Scarlett Bauman on Twitter
Brock Warner on Twitter
Fundraising Robot on Twitter
Blackbaud - Twitter #raiseandengage
Quotes:
“What do we have, what can we use and how can we extend that story out into a journey over the course of the year end campaign.” - Brock Warner
“I found that having as many people around the table at the early stages is a lifesaver.” - Brock Warner
“When they receive that email I want them to open it up...and I want them to see a compelling photograph that tells a story.” - Scarlett Bauman
