Justin Christianson is a 15-year digital marketing veteran and #1 bestselling author of “Conversion Fanatic: How to double your customers, sales and profits with A/B testing.” He is also the co-founder and President of Conversion Fanatics, a full-service conversion optimization company, and the host of the weekly podcast CMO Roundtable.
What you’ll learn about in this episode: How Conversion Fanatics was born Why you have to track and learn why people do what they do The basics of conversions Big mistakes people make when attempting to get people to convert How to start testing for conversions How to get your clients to actually do case studies Some of the most surprising things Justin has learned from conversion testing What makes an employee good for conversion work Why split (A/B) testing and conversion optimization are two very different things Why you must approach working with other agencies for a client with no ego VR and video: why these two technologies are only going to grow in the future How Justin stays on the cutting edge How to pick the clients that are right for your agency Ways to contact Justin Christianson: Website: conversionfanatics.com Book: "Conversion Fanatic" Podcast: blog.conversionfanatics.com/podcast Resources: Meclabs Institute Conversion XLWe’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
