Attributes of High-Quality Content

In this podcast series, I sat down with the top writers from SF, LA, and NY to learn how they create great content.

You’ll be hearing their insights on attributes of the high-quality content.

This is a part I of a 10-Part Series.

In this episode, we hear from:

Joe Escobedo @ Forbes Garrett Ruiz @ BlueJeans Riddhi Shah, Alum @ Medium and HuffPo KC Karnes @ CleverTap Alisha Paulsen @ Workday

Here are some of their top insights:

What are the attributes of high-quality content?

Joe Escobedo:

High-Quality content should either educate or entertain your audience, or both. You never really know if it's good until it's published and you get feedback from your audience Provides a solution Ask "What kind of additional insights or information would they want."

Garrett Ruiz:

Accurate Informative and insightful Leads the user to the next place in the buyer's journey

Riddhi Shah:

High-Quality content is very intuitive. It's a mix of art and science. New or insightful information For virality, it should produce an element of surprise and strong emotions Relevant and addresses current concerns from the audience Distinctive tone of voice Delightful

KC Karnes:

Go Deeper Understand the nuance of nurturing the relationship for the long haul, instead of generating eyeballs and clicks. "Inch-Wide Mile-Deep" Mindset.

Alisha Paulsen:

Create unique content - informative and interesting. Grammar/Spelling errors or confusing sentences discounts the integrity of the piece Consistency Storytelling Personalization