Question: What are the differences between planning and plans? -- Nathalie
This topic came up while I was talking to one of my clients the other day. I asked how she is doing. She told me that she is stressed because the company started planning for 2018 and she has a lot of work to do get ready. I am recording this podcast on July 18th, 2017 and she is already starting to prepare for the next planning cycle. In general, a lot of big and well-established corporations do that. They kick off the planning and start gathering industry and marketing information early so that they can get ready for the planning cycle.
Here is the thing that frustrates my client: no matter how much effort she puts into creating a solid marketing plan, it’s subject to change.
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