7 - Marketing Plan 2-pager: Part 1

Marketing Plan 2-pager: Part 1 

Let’s talk about a marketing plan 2-pager.  For this episode, I want to touch on the first part of a 2 pager.  Then, I’ll address the last part of the 2nd pager in the next episode.

I’ve presented hundreds of marketing plans to senior mgmt.  The lesson I’ve learned was that it’s important to have 1-2 summary slides to ground senior management about the plan before diving into details. Senior management tends to go from meeting to meeting and their minds run at 180 miles a hour. Before you do a deep dive into your plan, it’s important to have 1-2 summary slides to ground them and set the expectations up front.   

What should be included in your summary slides which I call a 2-pager?

Slide 1:

Sales goal and business objective Marketing objective Marketing strategy

 Slide 2:

Personas Marketing Tactics Success metrics

For this episode, let’s talk about slide 1, starting with ‘Sales goal and business objective.’

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