Tyler Merrick, founder and CEO of Project 7 started 10yrs ago after learning about social entrepreneurship through a friend. He soon discovered, however, that social entrepreneurship works only when people want to buy the product you’re selling. After restart of the brand and reformulated products, Project 7’s sales now exceed $10 million, and its gums and gummy bears are distributed at Target, Meijer, SuperValu, Starbucks and elsewhere. The company donates a minimum of 10% of its profits to seven areas of focus, including tree-planting, clean water and anti-bullying program.
