Today I interview guitarist, producer, and founder of Windham Hill Records, Will Ackerman. You likely haven't heard of him, but he looms large in my life. This is why:
He is a guitarist who has recorded GORGEOUS music. I've spent hundreds of hours listening to his albums. He founded a music label, Windham Hill Records, that released hundreds of albums of beautiful music, often instrumentals. He pretty much discovered George Winston, the A-MAZ-ING pianist. And Michael Hedges. And so many others. I mean, without Will, the world would truly have missed out on some of the most beautiful music ever recorded.That is the "what" of Will Ackerman. But the "How" is what fascinates me. How on earth did he do this? In my hourlong interview with Will, I was kind of blown away by his message. When I asked him how he went from being a guitarist to earning tens of millions of dollars a year through his record label, he said:
"If you begin something that is inspired entirely by heart. And you are not chasing something that is indicated in the current market to be viable. And because of the love of it, You are willing to do something whether it has economic potential or not. That it is something you love. And in so doing, you end up being a unique thing, that happens to hit the world between the eyes."
Can you imagine this? Not following trends, not constatnly checking social media, not worrying about gaining followers, but instead: following your heart. Focusing on your craft. Becoming MORE LIKE YOURSELF, and less like others.
You can find Will at http://williamackerman.com
