PNR 206: Marketing Associations to Blame Publishers for Allowing Bad Ads

In this episode of This Old Marketing, Joe and Robert discuss the new initiative from three marketing associations that put the blame for bad online advertising directly on the shoulders of publishers (excuse me). In other news, media companies still rank first for loyalty, but these aren't the media companies you were looking for. Rants and raves include Nielsen's bid at measuring Netflix and one-hit wonders and what we can learn from them. This week's TOM: Polyface Farms.

This week's story links:

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QUICK HITS

Who are 2017’s Top Brands Ranked by Customer Loyalty
http://www.marketingcharts.com/brand-related/top-brands-80670
Publishers May Have To Volunteer To Fight Against Annoying Ads
http://adage.com/article/digital/trade-body-letter-suggests-pubs-volunteer/310958/
IN DEPTH
Ad Age Ad Lib - Neil Vogel’s Adventure as An Accidental Publisher
http://adage.com/article/podcasts/ad-age-ad-lib-neil-vogel/310982/

Content Marketing Is Dead! Long Live Marketing!
https://www.forbes.com/sites/johnellett/2017/10/16/content-marketing-is-dead-long-live-marketing/#74f4bd461358
SHOW SPONSOR - SNAPAPP
Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr206

RANTS AND RAVES

https://techcrunch.com/2017/10/18/nielsen-will-now-measure-tv-audiences-on-netflix/
http://www.adweek.com/brand-marketing/burger-king-reveals-the-uncomfortable-truth-about-bullying-in-a-remarkable-in-store-stunt/   https://jamesaltucher.com/   TOM - Polyface Farms
https://www.permaculture.co.uk/articles/how-joel-salatin-markets-and-sells-polyface-farm-produce https://blogs.ext.vt.edu/market-ready/2017/04/17/conversation-with-daniel-salatin-polyface-inc-swoope-va/ https://sustainability.vcu.edu/gardens/garden-resources/ http://mitsloanexperts.mit.edu/overcoming-the-culture-of-waste-deishin-lee/