In this episode, Sal, Adam & Justin speak with Ben Alderman & Blair Morrison of the Beyond the Barbell podcast about the evolution of CrossFit, leadership, starting a gym, training, the future of fitness and more.
You can find Ben and Blair at www.btbpodcast.com and @btbpodcast on Instagram.
What got them into the fitness industry? (3:37) Where did the transition to CrossFit happen? (10:26) What do they think of the volume of CrossFit boxes? What makes them fail? (21:16) What has made them successful? How did you separate yourself from the rest? (26:00) Culture makes a gym Where did their leadership skills come from? Train their trainers? (30:12) Adjust your personality to fit the customer What is the average cost to open box/gross revenue for a year? (50:11) Anywhere Fit Travel / How do you diversify your business? (59:10) Do what I say, not what I do What did you do for work before becoming CrossFit box owner? (1:12:05) Where do they see the future of CrossFit? See more specialized facilities? (1:15:15) Do they feel their business would thrive off one great location, rather than spreading out into multiple locations? (1:23:55) Providing what the demographic needs/Different heartbeats at each location Do what you can Related Links/Products Mentioned: How Curves Fitness Centers Became one of the Fastest Growing Franchises Ever (article) Grizzly Bear Attack - Todd Orr – (YouTube) Anywhere Trips | Anywhere Fit (website) Dad Bod Athletics (website) Featured Guest & People Mentioned: Beyond the Barbell (podcast) (@btbpodcast) Instagram Ben Alderman | Crossfit Iron Mile (@ironmile_ben) Instagram Blair Morrison | Anywhere Fit (@morrison_blair) Instagram Ronnie Coleman (@BigRonColeman) Twitter Mikko Salo (@mikkosalo63) Instagram Neal Maddox (@nealmaddox ) Instagram Robb Wolf (@dasrobbwolf) Instagram Greg Glassman (@CrossFitCEO) Twitter Jason Khalipa (@jasonkhalipa) Instagram Nick Saban Todd Orr Conor McGregor (@TheNotoriousMMA) TwitterWould you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com.
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