How are you going to get the leads? How are you going to get the people to come to visit you in order to find out who you are and possibly become your prospects and then your customers? So the collection system you can easily set up once you have a Web site set up. The system to collect visitors and prospects and customers and get them onto your email list so you can have relationships with them so they get to know, like and trust you and they value being on your email list.
