Jason Schemmel, Social Media Manager at HarperCollins Christian Publishing, joins the Content Pros Podcast to talk about building and engaging with a healthy, active community.
In This Episode
How identifying your target audience can guide which social media your business should focus on Why you should use social media as a funnel to catch a wider audience that leads back to your product How repeatable campaigns can help your brand stand out and keep your audience engaged The importance of empathizing with your audience when creating targeted adsResources
Jason Schemmel on Twitter HarperCollins Christian Publishing on Facebook, Twitter. GSD Chat
Visit ContentProsPodcast.com for more insights from your favorite content marketers.
