Is there a "Discoverability Problem" in Podcasting? Yes, absolutely! Unless you're Tom Hanks' character in the movie Castaway, and your show is titled "PodCast Away" :-), and you're the only podcaster on the island and you have a completely attentive audience with no other options for entertainment, like you know, Wilson, the volleyball, then there is going to be a discoverability issue.
And this discoverability issue doesn't affect just podcasting, but it applies to pretty much everything else in life, whether that's people discovering your website, blog, your product, or service. Heck, there is a discovery issue even when it comes to meeting the woman or man of your dreams!
The goal of this episode, is to acknowledge the issue, find out the root cause, and then also talk about what we can do about it as Podcasters.
The issue of discoverability in podcasting is exponentially magnified, for a few different reasons.
Check it out the show-notes at http://SubscribeMe.fm/65/
(listen to the show for the rest)
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