Tamara Gaffney is the Director of the Strategic Insights Engagement Group at Adobe. Tamera joins us to discuss the holiday e-commerce results from Black Friday through Cyber Monday (Cyber 5). Tamera has access to anonymous, and aggregated data from more than 5,000 companies worldwide that use the Adobe Digital Marketing Cloud (including Adobe Analytics formerly known as Omniture), which represents one of the largest samples of the overall e-commerce industry available. Her team publishes useful insights based on that data throughout the year.
Adobe 2017 Holiday Forecast and Realtime Holiday Dashboard
Long time listeners will remember that Tamara first appeared on Episode 60 with Holiday Predictions for 2016.
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Episode 107 of the Jason & Scot show was recorded on Thursday November 30, 2017.
Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
