Raj Nair hasn't written a business book (yet). As Executive Vice President and President, North America of the Ford Motor Company, leading one of the world's leading company's in one of the world's most disrupted, fast-moving and complex industries, it's hard to find the time. But he DOES make time to read them.
Why?
Because good business books make him think: 'There's another way to look at that.' No matter how senior or experienced an executive you may be, when a book brings a new perspective or insight it can transform the way you see your business.
This is a report from within the arena on how business books are used by leaders, and what they're looking for when they make the decision to invest their most valuable resource - their attention - to read one.
