Why Dave Chose to Interview Bryant:
Bryant Garvin has been running ads for over 12 years. He is the ads guy at "Purple"Where he spends more in a Day than what most companies spend in a month. He knows what he is talking about. He explains how to make partners out of your vendors. He reveals his strategy on using multiple networks to scale ads. He even discusses his top 3 hidden networks no one else is using.
Tips and Tricks for Your Business:
Bryant has realized over the years how overly obsessed people get on one advertising outlet (1:16) The price of focusing on one platform through looking at the cost to reach 1,000 people [CPM] (2:24) The scaling of Purple Mattress to be able to spend $50k/day on Facebook ads and remain profitable (4:38) Bryant breaks down why Youtube can be more valuable than Facebook for your videos (7:44) If you’re looking to migrate your videos to Youtube, Bryant has some words of advice (9:38) Brand lift is super helpful, luckily if you’re like us and have never heard of it Bryant gives us the low down (13:00) Other than YouTube and Facebook, Bryant has 15-16 other advertising channels going for his product (20:36)Quotable Moments:
“They’ve gotten in trouble with putting all of their eggs in one basket. And, really, it’s about strategically growing across all platforms and becoming OMNIPRESENT.”
“So we’re always looking for a unique place where everybody else isn’t playing where we can still reach the people we want without having to compete with everybody else.”
“If you are stuck in one channel and that’s all you’re using to drive your revenue, something will happen eventually: and you will go out of business or close to it so you’ve got to diversify it.”
Other Tidbits of the Podcast:
Bryant Garvin and his company have helped Purple Mattress launch and become astronomically successful. You can tell just how successful they are by the amount of times you continually see their ads consistently on varying platforms.
Although this podcast is not a plug for using Youtube for ads, Bryant brings up several great points as to how it’s underused. While Facebook’s ads have recently received a 117% increase, Youtube’s have remained stable for years.
Bryant’s main wish to leave with all of us is for us not to all be “One Trick Ad Ponies”. If we all want to build a true brand then you need to be diverse. You need to be testing where your audience is to see where you should be pushing ads to. Once you see where your audience is you will then be able to see where you can afford to make efforts to expand your audience and reach.
Links Mentioned by Dave and Bryant:
itunes.apple.com/Stack-The-Odds Bryant Garvin’s Podcast
adwords.google.com/Manager-Accounts How to manage your Google ads statistics
Other Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
