We get into a line of business to crush it. At least, I assume that is our goal. I cannot think of anyone that launched a business with the goal of barely getting by or outright failure. Crushing it requires a lot of blood, sweat, and tears. However, there are things we can do to make success more likely. Do What You Love The most important part of crushing it is having a desire to see your goals accomplished. When you focus on success rather than the steps along the way, you are almost guaranteed to fail. This may seem a little confusing, but when your goal is the end (money, sales, fane, etc.) you will not have the energy to accomplish the means (solving a problem, providing a service, etc.). Crushing It is Not The Goal While we are talking about confusing concepts, let's consider the goal itself. When we want to crush it we will not be successful unless we have something we truly want to crush. Success comes from passion and it has to be for something other than mere success. For example, the comedian Eddie Murphy did not get into comedy and acting to be successful, he wanted to entertain people and that lead to success. This is the problem with a lot of "get rich" plans. The goal for those plans is getting rich instead of the work required to get on a path to riches. The hard work for success cannot be avoided. However, when you do what you love the hard work becomes a joy. Focus on doing something well first, crushing it will follow.
