The Detroit City Football Club was founded in 2012 and is one of the most successful minor league soccer teams in North America. The team was founded as a vehicle to organize the community and regularly sells out its 7,000 seat stadium in Hamtramck. Listen as Mike talks with Sean Mann, CEO and co-owner of Detroit City Football Club about the club's founding and how they earned a loyal fan base.
QUOTE IT “A gathering place in the city at a time when there's only a handful of restaurants and bars." (6:39) “Being the host of the party instead of the life of the party." (11:03) DIG IN (4:03) Soccer as the vehicle for being active in the community. (5:19) A growth spurt. (7:16) A small neighborhood activity generates a large amount of enthusiasm. (18:58) Creating a stronger financial footing.
Tip of the Week
Ask yourself: Is your customer experience being driven top down or bottom up?