Coach Jenny and Jocelyn Vande Velde the City Bike Brand Manager of Trek Bikes discuss the future of bikes and how women are transforming the marketplace and the types of products being created. The benefits and different types of E-Bikes are also explored and Jocelyn announces Trek’s new Gravel Bike “Checkpoint” along with a news update on Trek’s Global Women’s Summit.
TIMELINE HIGHLIGHTS:
5:46 TIPS FOR COMMUTING ON YOUR BIKE
8:45 WHAT TO WEAR WHEN COMMUTING
11:06 SECURITY TIPS FOR LOCKING BIKES
13:57 E-BIKES
17:48 E-BIKE BENEFITS
29:49 E-BIKE ETIQUETTE
30:13 E-BIKE TYPES & SYSTEMS
33:14 MOST POPULAR E-BIKE IN THE TREK LINE
36:06 MOTHERHOOD & EXERCISE
39:44 THE VANDE VELDE FAMILY
43:28 TREK’S GLOBAL WOMAN’S SUMMIT
46:36 CUSTOMIZATIONS FOR WOMEN
50:45 TREK’S NEW GRAVEL BIKE “CHECKPOINT”
52:44 GRAVEL RIDING
Key Takeaways:
- E-bikes allow us to explore areas which were previously inaccessible.
- E-bikes expand the number of people who are able to commute to work
- E-bikes empower people who are using the assist to rehab injuries.
- Trek Launches New Gravel Bike “CheckPoint”
Website’s Mentioned:
GUEST BIOGRAPHY:
Jocelyn Vande Velde
Global Brand Manager, City Bikes
Trek Bicycle Corporation
After 20 years of riding Trek bikes, I'm proud to be responsible for crafting and communicating the right message, at the right time, to the right audience to gain share and more fans of our Hybrid, Electric and Adventure bikes!
-Marketing management of the largest volume and profit category in the business
-Research and understand the current business and brand realities for city bicycles worldwide
-Craft and execute a marketing plan with a simple, clear message to -best capitalize on opportunities
-Launch new products to all channels including media, retailers and consumers
-Hone our digital strategy to the City bike customer via email, Trekbikes.com, social, SEO and analytics
-Develop and maintain endemic and non-endemic media relationships
-Direct photography, videography and advertising in all forms
-Provide product information, training and sales collateral/POP to retailers and sales team
-Collaborate with City core team of product, design and engineering staff
Accomplishments:
-Achieved sales goals for the Super Commuter+ launch via European and NYC media events, retailer and sales support, demo programs and events, digital tactics, inspired creative and more
-To date, launched 8 new, incredibly successful bikes and 4 major bike line updates
-One of the key leaders on Trek's most fiscally strong teams
Jocelyn’s entire career has been spent in lifestyle-driven and outdoor industries. Her expertise lies in marketing tactics/strategies, cross functional leadership, consumer experience, international business, management, relationship development/seeding influencers, sales tool creation, product training, e-Learning, event production and B2B/B2C.
Connect With Jocelyn Online:
Official Website - LinkedIn Profile - Twitter Profile
