Words have the power to change decisions, fates and fortunes, yet few people purposely wield them. In this practical, digestible book, bestselling author and international speaker Phil Jones shares how simple language techniques can transform the success of conversations.
Developed over years of successful (and unsuccessful) sales negotiations and training more than two million sales staff across the globe, Jones offers 22 powerful phrases that can easily be interwoven in one’s everyday exchanges. Each chapter explores the psychology behind the effectiveness of a simple set of words before providing examples of how to utilize them in varying situations.
Phil M. Jones has made it his life’s work to demystify the sales process, reframe what it means to “sell” and help his audiences to learn new skills that empower confidence, overcome fears and instantaneously impact bottom line results. Author of five international best-selling books, and the youngest ever winner of the coveted “British Excellence in Sales and Marketing Award”, Phil is currently one of the most in-demand assets to companies worldwide and is highly regarded as the world’s leading sales trainer. His best selling books include Exactly How to Sell and Exactly What to Say, ToolBox, Magic Words, and PHILosophies. Find out more at philmjones.com