Words have the power to change decisions, fates and fortunes, yet
few people purposely wield them. In this practical, digestible
book, bestselling author and international speaker Phil Jones
shares how simple language techniques can transform the success of conversations.
Developed over years of successful (and unsuccessful) sales negotiations and training more than two million sales staff across the globe, Jones offers 22 powerful phrases that can easily be interwoven in one’s everyday exchanges. Each chapter explores the psychology behind the effectiveness of a simple set of words before providing examples of how to utilize them in varying situations.
Discover precise business success language to empower immediate positive action Create instant confidence to introduce your products and services more effectively Receive the “Magic Words” from Phil’s best-selling book applied to your specific business critical situations Build trust and camaraderie by using comparisons Help others make time to reach important decisionsBIO:
Phil M. Jones has made it his life’s work to demystify the sales process, reframe what it means to “sell” and help his audiences to learn new skills that empower confidence, overcome fears and instantaneously impact bottom line results.
Author of five international best-selling books, and the youngest ever winner of the coveted “British Excellence in Sales and Marketing Award”, Phil is currently one of the most in-demand assets to companies worldwide and is highly regarded as the world’s leading sales trainer.
His best selling books include Exactly How to Sell and Exactly What to Say, ToolBox, Magic Words, and PHILosophies. Find out more at philmjones.com
