If you are in the “inform” business, and not the “transform” business, you won’t be long for this business.
Technology services are quickly chipping away at the value-stack financial advisors offer to clients. There may come a time when, “I turn on my phone and I say, ‘Hi, Alexa. Tell me what my bank account is today. Transfer $10,000 from Bank A to Bank B. Open a 529 plan for my kid. Then, rebalance my brokerage account.’ And tell me how I'm doing against my goal of buying this house,” said Lex Sokolin, Global Director of Fintech Strategy and Partner at Autonomous.
In this near future world, you won’t need MoneyGuidePro, e-Money, or Advicent. Instead, “You have a more modern architecture, so you don't have a UI. You might have APIs that allow machines to talk to each other. Then, you can plug that into all sorts of chatbots for conversational interfaces,” said Lex.
Lex isn’t describing some crazy sci-fi dystopia. Rapid advancements in AI, algorithms, chatbots and a host of other technologies is bringing planning services to your favorite digital friend faster than you may think. And if Amazon, Google or some other behemoth decides to get into our business in a big way, well, you can forget about competing by using technology as a differentiator.
There is only one ultimate differentiator; it is your ability to help transform people’s lives.
