Clean properties, in an excellent state and in a good neighborhood, sell like hot cakes. But how do you go about selling a property that doesn’t seem to attract any buyers? How can you make the walk-ins more enjoyable and leave a good impression? On this episode, our good friend and marketer Glenn Twiddle speaks about “selling the unsellable”.
Three Things We Learned
Takeaway #1
The 4 points checklist that makes a property sell
There are four factors that influence the fate of a listing:
Agent skill
The presentation of the property in person
The promotion tactics
The price point
Takeaway #2
Overly invested vendors slow down the process
Vendors can’t be objective when it comes to their own properties, nor do they know how to take the market’s pulse.
Instead, perform a professional evaluation of the property. Take a look at the allowances that are missing and the overall appearance of the property (cleanliness, decor and home essentials).
Make sure you’re the one who has the last word on the price point, the changes that need to be made and the promotion tactics.
Takeaway #3
Be omnipresent on social media
Lots of eye-catching photos, detailed copy and small investments towards engagement will boost social proof.
Social media marketing is all about consistently producing content that causes people to speak about you and makes it easier for your business to find prospects.
Replay CTA
Selling a property that’s been on the market for a while now can be tricky, but it all comes down to analysing which one of the 4-points on the checklist the vendor isn’t ticking. If you want to blow your competition out of the water, always focus on discussing the root problem with the vendor before marketing the property.
