I was in Melbourne, Australia, speaking to Cisco’s Channel Partner Marketing Managers at Cisco Live. I love working with channel partners. They usually don’t have a big marketing budget and every dollar they spend has to count. After the keynote, I did 8 1:1 whiteboarding sessions with their channel partners. They asked me any questions and I answered on the spot, as simple as that. One of the questions: “Pam, I have 30,000 names in my database. How can I find warm leads?”
I love that question. I offered three suggestions.
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