When you think about distribution channels in the natural products space, you probably think of Whole Foods, Wegman's, Kroger, maybe UNFI. I'm guessing your brain doesn't automatically go to 7-Eleven.
But, with 63,000 stores worldwide, maybe it should.
This week we bring you a fireside chat with Marisa Bertha, the Director of Business Development at 7-Ventures, who shares how brands can work with and big successful in the convenience giant's stores.
Jump to:
A brief summary of 7-Eleven’s 90 year history. 3:20 The top misconceptions about the convenience channel. 4:55 How brands find success in the C-store space. 6:40 How 7-Ventures evaluates brands for their portfolio. 11:03 How brands become successful within 7-Eleven. 15:35Links:
7-VenturesHave an idea for the show? Drop us a line! Brandbuilder@snacknation.com.
Brand Builder is a co-production of SnackNation and ForceBrands.