Our guests this week are Eugene Kang and Mathew Thalakotur, the CEO and Marketing Director at Country Archer Jerky Co.
Under their leadership, the brand has seen exponential growth, doubling sales each year for four years, and landing in more than 16k stores.
Eugene and Mathew joined us in studio to talk about the origins (and accidental rediscovery) of Country Archer, the challenges and advantages of reinvigorating a heritage brand, hiring, and the right way to launch your next product.
Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com.
Brand Builder is a co-production of SnackNation and ForceBrands.
