Claire Twigge-Molecey is the founder of Ermana. Ermana means 'sister' in Spanish and is an award-winning range of skincare products made from a blend of botanicals, Ermana's products are 100% natural.
In addition to holding down a full-time job as a fashion and homewares buyer, Claire and her husband create Ermana's products by hand from home.
Since launching her business she has successfully listed her brand in retailers across the high-street including John Lewis and Not on the High Street, as well as with retailers based internationally.
Listen in as she shares
How her sister motivated her to turn her hobby into her business and how she studied alongside her full-time career to understand how to formulate her own products. How she went about designing her branding, packaging, tone of voice, for her brand and how this is an important consideration when developing your brand. How competitive the beauty industry is, how difficult it is to bring a new brand to market, and the importance of customer focus groups, and speaking to your customer to find out what they want. How she has successfully launched her brand into retailers. The pros and cons of working with a PR company and how to work with influencers, vloggers and bloggers.Follow Claire on her website
And on social media
