One of the questions I’m often asked is how to create a movement to grow your business. Why are movements more powerful, exciting and relatable than a business that just sells products? What are the building blocks of a strong movement? How do you create a movement manifesto and story? On this episode, I talk about building a business that is also a movement, because all the best brands are!
A movement cannot move if it is not shared. If you don’t share what you believe in, no one has a chance to get excited by you. -Dana Malstaff
3 Things We Learned From This Episode
A movement bands people together, and it creates momentum. A movement allows you to attract people like a magnet instead of feeling like you need to reach out to them. To formulate a powerful story of your movement, ask yourself what you believe in, what kind of world you want to live in and what you know to be true.
Nowadays, people really want to know about the behind-the-scenes of what you care about and who you are. That’s where a movement comes in. Every business has a movement, and with a little work you can uncover yours. You need a manifesto because it becomes all the words you use in marketing and the things you use in branding. You also need a movement story which is “what you believe in” mixed with “what you’re good at” so it can be shared with the world.
