This week Maria’s guest on the show is Philip Hesketh who is an expert in the psychology of persuasion and influence. He combines a powerful mix of well researched persuasive techniques in buying, selling, persuading and influencing. He is best known for his 'can-use-today' techniques to be more influential.
Philip is a psychology graduate from Newcastle University and a sales graduate from Proctor and Gamble. In 1986 he was creator, new business director, and managing partner of an advertising agency, Advertising Principles. He sold his interest in the business after 16 consecutive years of growth, with the agency billing 48 million pounds, and employing a 150 people.
Recorded on: 19th April 2018
In this week’s show Philip Hesketh talks to us about how the sale of soap and shampoo inspired him to move into advertising, how he became a full time professional speaker and how he changed the weather in February. Philip explains the difference between negotiation and discounting and shares some of his persuasion techniques. All this and much more…
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“We need to influence people rather than persuade them. So you have to find out what their motivation is, not what your is.”
Join us next week when Maria’s guest will be Neuroscientist and founder of Synaptic Potential, Amy Brann.