There’s a darkness in our world. 1 billion people live in extreme poverty.
It’s made darker by the fact that in this same world, extreme consumerism exists.
Each day as consumers, we give billions of dollars to the world’s largest multinationals for everyday products.
Thankyou the social enterprise that is taking not only Australia but now NZ by storm, thinks it’s time to bring the light.
What began as an impossible idea, dreamed up by Daniel Flynn, his best mate Jarryd, and girlfriend (now wife) Justine, is now backed by a passionate team of 50, and a consumer movement of thousands.
‘Consumer movement’ could sound like a fluffy, throw-away phrase.
But picture this. For 5 years, the major supermarkets in Australia had said no to Thankyou. Then one day they launched this video and thousands of people began petitioning to the supermarkets. Two LEGENDARY helicopter pilots, Peter and Geoff, donated their time to fly these signs above the head offices of those two supermarkets and in record-breaking time, both said yes.
Products hit the shelves, including their hand wash that has since become number one in the category. You might have seen it at your fave brunch spot.
With the idea working in Australia, they launched a book titled “Chapter One” to crowdfund the launch of Thankyou in New Zealand and beyond.
Within two hours of this launch video, they had raised $360,000, with now over $1.9 million raised and counting. The book is sold at a pay what you want price with people paying from $0.05 (don’t be that guy) to $50,000 for a copy. In airport bookstores it was second to only the Harry Potter book launch. And it’s only the first chapter.
We discuss this revolutionary new business model and take a peek at the visionary powerhouse behind the man and this company.
With over $5.5 million already donated to causes aimed at ending global poverty in over 16 countries, and their story is really only just beginning. They have beaten all the odds, taken on the biggest multinationals and created a consumer movement that is literally impacting millions.
And now we want to challenge you to get onboard and get in behind the launch by buying their everyday products at your local supermarket and by telling two friends about it, gifting them a product and asking them to do the same. Check out www.telltwo.co.nz for details.
For more on thankyou go to https://thankyou.co/
We would like to thank our sponsors
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