Podcasting is a great way to build a relationship with your audience by giving them something more than a blog post to connect with. How can you use podcasting as an authority builder, and why should you be more than just an interviewer? What kind of feedback can you expect? In this episode the CEO of Pursuing Results, Matt Johnson, speaks all about podcasting and why you should start one too!
3 Things We Learned From This Episode
Putting out a podcast that gets ignored is not failure; it’s feedback. When you know what your audience doesn’t respond to, you avoid making even a more costly mistakes, such as putting together a course without having any feedback ahead of time. Podcasting is a great authority builder if you know how to use credibility by association. Don’t just be the interviewer. When you have heavy hitters on your podcast, engage in conversations with them instead of just asking questions. Social proof is another credibility builder, so make sure you help the guests promote the podcast episode on their social media accounts as well. This will also help you receive more exposure and get invited to speaking events.
You don’t have to have a million downloads to have a six figure business. You can dominate a category in the minds of your audience. Focus your marketing efforts and build your business on that. Additionally, the relationships you build with your guests will serve as another opportunity to grow.
Guest Bio:
Matt Johnson is a marketer, entrepreneur, musician. As founder of Pursuing Results, a podcast PR & production agency based in San Diego, Matt runs a worldwide virtual team helping business coaches and agencies break in and dominate new markets through podcasting.
Matt currently hosts and co-hosts niche business shows such as The YouX Podcast, Real Estate Uncensored, The Team Building Podcast, and Level Up. He also speaks to experts and entrepreneurs on how to turn a rockstar business into a YouX Machine. He is a featured podcast guest and speaks to audiences around the US, Canada and Australia.
