People make your business successful or not. To accelerate success, a conscious leader always starts with finding the right A players and having the right people on the team. Dr. Frumi Barr says that's where the whole idea of concentrating on culture came from. One part of culture are the core values and another part is knowing what your purpose is, your why. She says your why is your engine that allows you to overcome challenges. Dr. Barr talks about her book, A CEO’s Secret Weapon: How to Accelerate Success, which offers essential techniques every CEO needs to know to have a huge advantage, as well as the most troublesome issues confronting the CEO every day and how to overcome each.