You may have read about how a conspiracy theorist dug up some 10 year old tweeted jokes by director James Gunn and got him fired from Disney… Well that incident inspired this Quackcast, which is a re-take on the whole personal brand idea that we discussed in Quackcast 289. We all increasingly live our lives exposing a good portion of ourselves to the internet: through Facebook, Twitter, Instagram, Netflix, Amazon, YouTube, LinkedIn, Google, Apple, accounts on forums, blogs and all sorts of websites all over the place! Most of us do it mainly under one or two names so it's not too hard for people to connect all sorts of activity to us, especially thanks to the policies of Facebook and YouTube to force (or strongly encourage) you to use your real name. We webcomic artists we are all especially vulnerable to this: we have to manage our online brand (ourselves) more carefully than ever before. Your work IS you and your ARE your work. It can work both ways, your comic could reflect poorly on you depending on the subject matter you deal with so you have to be careful to separate that from the everyday “you”, or like James Gunn YOU could reflect poorly on your work so you have to keep your everyday self separate from IT! It doesn't really matter if you take your work seriously or not, it can still affect you. This reminds me of George Orwell's famous book “1984” and the quote “Big Brother is Watching”. People think “Big Brother” is the government but that's not the case: “Big Brother” is your friends and neighbours. That's who did the watching and informing in communist countries with totalitarian systems. One idea is that we should behave online as we do offline and there will be no issues… Unfortunately that idea is a North Korean fantasy. No one behaves like perfect, polite, innocent angels offline all the time so it's ridiculous to expect them to behave in that way online. The big problem though is that things online are more public and will likely be remembered and visible for decades to come or even forever, so you HAVE to be more careful. This week Gunwallace has given us the theme to Electricity is her element. You’ll get a buzz out of this shocking soundrack! The sound of spacewhales, distant quasars and pulsars, coronal mass ejections of highly charged plasma suspended in a magnetic flux, photons shooting out into the distance… this music with set off flashes of light in the darkness of your mind. Topics and shownotes Featured comic: Stop Watchers - https://www.theduckwebcomics.com/news/2018/jul/17/featured-comic-stop-watchers/ Links: Quackcast on managing your personal brand https://www.theduckwebcomics.com/quackcast/episode-289-managing-your-personal-brand/ Special thanks to: Gunwallace - http://www.virtuallycomics.com Tantz Aerine - http://www.theduckwebcomics.com/user/Tantz_Aerine/ kawaiidaigakusei - http://www.theduckwebcomics.com/user/kawaiidaigakusei/ Pitface - http://www.theduckwebcomics.com/user/PIT_FACE/ Banes - http://www.theduckwebcomics.com/user/banes Ozoneocean - http://www.theduckwebcomics.com/user/ozoneocean Featured music: Electricity is her Element - https://www.theduckwebcomics.com/Electricity_Is_Her_Element/, by Caliway, rated E.