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The Press Room from Deloitte Insights
Fooled by the hype
Released: Jul 23, 2018
Assessing the worth of a new product or technology projected as the next big thing can be tricky. Brenna Sniderman, Susan Hogan, and John Lucker say a more pragmatic approach can help business leaders separate reality from the hype.
Fooled by the hype: Is it the next big thing or merely a shiny new object?