After graduating from Cornell University in Economics, Rockwell Shah spent 10 years working his way up from being a tech support agent to the President of a successful medical software company, 4PatientCare. In 2015 he founded Pzizz, where they design dynamic audio that helps people get great sleep, take refreshing naps, and stay deeply focused. Pzizz is the app that puts people to sleep at the push of a button and it’s been downloaded by over 1 million people to date. But maybe cooler than any of that is the time Pzizz made The Queen of England laugh. Last year, Pzizz reached the finals of an event called Pitch@Palace. It’s basically a start-up competition run by The Duke of York where the finalists got to meet The Queen at St. James’s Palace. That’s when Her Majesty asked Pzizz Founder, Rockwell Shah, “what do you do?” “Well, Your Majesty,” he told her. “We put people to sleep at the push of a button.” The Queen looked him right in the eye and said, “Yes… But do they wake up?” To which he replied, “Only if they pay, Your Majesty.” The truth is, insomnia affects over two billion people in the world and Pzizz has helped over a million people get the best sleep of their lives. Check out this interview where Rockwell Shah tells tell the listeners of Cool Things Entrepreneurs Do his story.