176: Be Legendary | Bert Sorin

Legendary is a term we hear often. But, when is the last time you actually thought about what it meant? Being legendary is about creating and living a life in which the principles and lessons you leave behind will last long after you're dead and gone.

Today, I'm joined by the President of Sorinex, Bert Sorin. We cover the importance of creating the right culture, balancing family time with professional ambition, leading through vulnerability, and how a man becomes legendary.

SHOW HIGHLIGHTS

The importance of the right culture Balancing family time with professional ambition The power of presence Why vision is so critical How to overcome going through the motions How to find more time for yourself How to deal with people clamoring for your attention Leading through vulnerability Why apologizing doesn't undermine your authority Finding the solutions to your own problems Improving human performance How to overcome stagnation Pros and cons of running a family business

BERT SORIN

My guest today is Bert Sorin, CEO of Sorinex. If you're not familiar with Sorinex, they are the leading innovator in American made strength and conditioning equipment.

Bert grew up in the business his dad started nearly four decades ago and has since gone on to develop, refine, and innovate the business into what it is today.

Bert is a former Division 1 Track and Field All-American and an Olympics trails athlete. Since then, he's gone on to build his family business and create a legacy that reaches far beyond what he and his father have built.

He's become a friend over the past several months and I can't think of a better man to talk with me about leading ourselves, our businesses, and our families the best way we're capable of.

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Shownotes: https://orderofman.com/176

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